APA Edition Citation

Pride, W. M. . .., & Ferrell, O. C. . .. (2005). Marketing: Concepts and strategies (12ed.). Biztantra.

Chicago Edition Citation

Pride, William M ., and O C. Ferrell. Marketing: Concepts and Strategies. 12ed. New Delhi: Biztantra, 2005.

MLA Edition Citation

Pride, William M ., and O C. Ferrell. Marketing: Concepts and Strategies. 12ed. Biztantra, 2005.