APA Edition Citation

Newell, F. . .. (2004). Why CRM doesn`t work: How to win by letting customers manage the relationship. Kogan Page.

Chicago Edition Citation

Newell, Frederick. Why CRM Doesn`t Work: How to Win by Letting Customers Manage the Relationship. London: Kogan Page, 2004.

MLA Edition Citation

Newell, Frederick. Why CRM Doesn`t Work: How to Win by Letting Customers Manage the Relationship. Kogan Page, 2004.

Warning: These citations may not always be 100% accurate.