APA Edition Citation

Ferrell, O. C. . .., Hartline,Michael D, & Lucas,George H. (2002). Marketing strategy (2nd.). Thomson Learning.

Chicago Edition Citation

Ferrell, O C ., Hartline,Michael D, and Lucas,George H. Marketing Strategy. 2nd. Canada: Thomson Learning, 2002.

MLA Edition Citation

Ferrell, O C ., et al. Marketing Strategy. 2nd. Thomson Learning, 2002.

Warning: These citations may not always be 100% accurate.