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Marketing communications: an integrated approach /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Published: |
London :
Kogan Page ,
2005.
|
| Edition: | 4th ed.; |
| Subjects: |
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| 020 | |a 81-7554-288-8 | ||
| 082 | 1 | 4 | |a 658.8 |b SMI-M |
| 100 | 1 | |a Smith, P R . | |
| 245 | 1 | 0 | |a Marketing communications: an integrated approach / |
| 250 | |a 4th ed.; | ||
| 260 | |a London : |b Kogan Page , |c 2005. | ||
| 300 | |a 696p ; | ||
| 650 | 0 | |a Marketing management | |
| 700 | |a Taylor,Jonathan | ||
| 942 | |c BK | ||
| 999 | |c 35473 |d 35473 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_800000000000000_SMIM |7 0 |9 45473 |a KU |b KU |d 2015-07-05 |e KU/Pl.D./UGC/786/05 dtd.18/06/2005 |l 0 |o 658.8 SMI-M |p MB02226 |r 2020-12-24 |y BK | ||