APA Edition Citation

Srinivasan, R. (2004). Case studies in marketing: Indian context (2nd ed.). Prentice Hall.

Chicago Edition Citation

Srinivasan, R. Case Studies in Marketing: Indian Context. 2nd ed. New Delhi: Prentice Hall, 2004.

MLA Edition Citation

Srinivasan, R. Case Studies in Marketing: Indian Context. 2nd ed. Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.