Smith, P. R. . . .., & Taylor,Jonathan. (2000). Marketing communications: An integrated approach. Kogan Page.
Chicago Edition CitationSmith, P R ., and Taylor,Jonathan. Marketing Communications: An Integrated Approach. London: Kogan Page, 2000.
MLA Edition CitationSmith, P R ., and Taylor,Jonathan. Marketing Communications: An Integrated Approach. Kogan Page, 2000.
Warning: These citations may not always be 100% accurate.