APA Edition Citation

Zeithaml, V. A. . .., & Bitner, M. J. . .. (2000). Services marketing: Integrating customer focus across the firm (2nd ed.). irwin mcGraw-Hill.

Chicago Edition Citation

Zeithaml, Valarie A ., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2nd ed. New Delhi: irwin mcGraw-Hill, 2000.

MLA Edition Citation

Zeithaml, Valarie A ., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2nd ed. irwin mcGraw-Hill, 2000.