APA Edition Citation

Guiltinan, J. P., Paul, G. W. . .., & Madden, T. J. . .. (1996). Marketing management: Strategies and programs (6th ed.). McGraw-Hill.

Chicago Edition Citation

Guiltinan, Joseph P., Gordon W. Paul, and Thomas J. Madden. Marketing Management: Strategies and Programs. 6th ed. New York: McGraw-Hill, 1996.

MLA Edition Citation

Guiltinan, Joseph P., et al. Marketing Management: Strategies and Programs. 6th ed. McGraw-Hill, 1996.