APA Edition Citation

Srinivasan, R. . .. (2003). Case studies in marketing: The Indian context (2nd ed.). Prentice Hall.

Chicago Edition Citation

Srinivasan, R. Case Studies in Marketing: The Indian Context. 2nd ed. New Delhi: Prentice Hall, 2003.

MLA Edition Citation

Srinivasan, R. Case Studies in Marketing: The Indian Context. 2nd ed. Prentice Hall, 2003.