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Essentials of services marketing : concepts, strategies and cases /

Bibliografiska uppgifter
Huvudupphovsman:	Hoffman, K Douglas .
Övriga upphovsmän:	Bateson, John E G .
Materialtyp:	Printed Book
Publicerad:	Singapore : Thomson , 2002.
Upplaga:	2nd ed.;
Ämnen:	Marketing management

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