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Essentials of services marketing : concepts, strategies and cases /

Xehetasun bibliografikoak
Egile nagusia:	Hoffman, K Douglas .
Beste egile batzuk:	Bateson, John E G .
Formatua:	Printed Book
Argitaratua:	Singapore : Thomson , 2002.
Edizioa:	2nd ed.;
Gaiak:	Marketing management

Antzeko izenburuak

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