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Essentials of services marketing : concepts, strategies and cases /

Bibliografiske detaljer
Hovedforfatter:	Hoffman, K Douglas .
Andre forfattere:	Bateson, John E G .
Format:	Printed Book
Udgivet:	Singapore : Thomson , 2002.
Udgivelse:	2nd ed.;
Fag:	Marketing management

Lignende værker

Services marketing: concepts, strategies and cases /
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Essentials of services marketing: Concepts, strategies and cases
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