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Essentials of services marketing : concepts, strategies and cases /

Manylion Llyfryddiaeth
Prif Awdur:	Hoffman, K Douglas .
Awduron Eraill:	Bateson, John E G .
Fformat:	Printed Book
Cyhoeddwyd:	Singapore : Thomson , 2002.
Rhifyn:	2nd ed.;
Pynciau:	Marketing management

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