APA Zitierstil

Hoffman, K. D. . .., & Bateson, J. E. G. . .. (2002). Essentials of services marketing: Concepts, strategies and cases (2nd ed.). Thomson.

Chicago Zitierstil

Hoffman, K Douglas ., und John E G. Bateson. Essentials of Services Marketing: Concepts, Strategies and Cases. 2nd ed. Singapore: Thomson, 2002.

MLA Zitierstil

Hoffman, K Douglas ., und John E G. Bateson. Essentials of Services Marketing: Concepts, Strategies and Cases. 2nd ed. Thomson, 2002.