Cita APA

Hoffman, K. D. . .., & Bateson, J. E. G. . .. (2002). Essentials of services marketing: Concepts, strategies and cases (2nd ed.). Thomson.

Citación estilo Chicago

Hoffman, K Douglas ., and John E G. Bateson. Essentials of Services Marketing: Concepts, Strategies and Cases. 2nd ed. Singapore: Thomson, 2002.

Cita MLA

Hoffman, K Douglas ., and John E G. Bateson. Essentials of Services Marketing: Concepts, Strategies and Cases. 2nd ed. Thomson, 2002.