APA Edition Citation

Bird, D. . .. (2004). How to write sales letters that sell: Learn the secrets of successful direct mail (2nd ed.). Kogan Page.

Chicago Edition Citation

Bird, Drayton. How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail. 2nd ed. London: Kogan Page, 2004.

MLA Edition Citation

Bird, Drayton. How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail. 2nd ed. Kogan Page, 2004.