APA Edition Citation

Niraj Kumar. (2001). Marketing communications: Theory and practice (2ed.). Himalaya Publishing House.

Chicago Edition Citation

Niraj Kumar. Marketing Communications: Theory and Practice. 2ed. Mumbai: Himalaya Publishing House, 2001.

MLA Edition Citation

Niraj Kumar. Marketing Communications: Theory and Practice. 2ed. Himalaya Publishing House, 2001.

Warning: These citations may not always be 100% accurate.