Promotion and integrated marketing communications /

Antzeko izenburuak

• Promotion and integrated marketing communications
  nork: Semenik, Richard J
  Argitaratua: (2001)
• Integrated marketing communication in advertising and promotion
  nork: Shimp,Terence A.
  Argitaratua: (2012)
• Integrated advertising, promotion, and marketing communications /
  nork: Clow, Kenneth E.
• Integrated advertising, promotion, and marketing communications /
  nork: Clow, Kenneth E.
  Argitaratua: (2014)
• Integrated advertising,promotion and marketing communications
  nork: Clow,Kenneth E., et al.
  Argitaratua: (2014)