APA Edition Citation

Semenik, R. J. . .. (2009). Promotion and integrated marketing communications. Thomson Learning.

Chicago Edition Citation

Semenik, Richard J. Promotion and Integrated Marketing Communications. Canada: Thomson Learning, 2009.

MLA Edition Citation

Semenik, Richard J. Promotion and Integrated Marketing Communications. Thomson Learning, 2009.

Warning: These citations may not always be 100% accurate.