APA Edition Citation

Zikmund, W. G. . .., & D'Amico,Michael. (2002). Marketing: Creating and keeping customers in an e-commerce world (7th ed.). Thomson Learning.

Chicago Edition Citation

Zikmund, William G ., and D'Amico,Michael. Marketing: Creating and Keeping Customers in an E-commerce World. 7th ed. Canada: Thomson Learning, 2002.

MLA Edition Citation

Zikmund, William G ., and D'Amico,Michael. Marketing: Creating and Keeping Customers in an E-commerce World. 7th ed. Thomson Learning, 2002.