APA Edition Citation

kapferer, J. . .. (2000). Strategic brand management: Creating ans sustaining brand equity long term (2nd ed.). Kogan.

Chicago Edition Citation

kapferer, Jean-Noel. Strategic Brand Management: Creating Ans Sustaining Brand Equity Long Term. 2nd ed. New Delhi: Kogan, 2000.

MLA Edition Citation

kapferer, Jean-Noel. Strategic Brand Management: Creating Ans Sustaining Brand Equity Long Term. 2nd ed. Kogan, 2000.