APA Edition Citation

Duncan, T. . .. (2007). Principles of advertising and IMC (2nd ed.). Tata Mc Graw Hill.

Chicago Edition Citation

Duncan, Tom. Principles of Advertising and IMC. 2nd ed. New Delhi: Tata Mc Graw Hill, 2007.

MLA Edition Citation

Duncan, Tom. Principles of Advertising and IMC. 2nd ed. Tata Mc Graw Hill, 2007.

Warning: These citations may not always be 100% accurate.