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Advertising and promotion: an integrated marketing communications perspective /
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | |
| Formatua: | Printed Book |
| Argitaratua: |
New Delhi :
Tata Mc Graw Hill ,
2007.
|
| Edizioa: | 5th ed.; |
| Gaiak: |