APA Zitierstil

Belch, G. E. . .., & Belch,Michael A. (2007). Advertising and promotion: An integrated marketing communications perspective (5th ed.). Tata Mc Graw Hill.

Chicago Zitierstil

Belch, George E ., und Belch,Michael A. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. New Delhi: Tata Mc Graw Hill, 2007.

MLA Zitierstil

Belch, George E ., und Belch,Michael A. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. Tata Mc Graw Hill, 2007.