Style de citation APA

Keller, K. L. . .. (1992). Strategic brand management (2nd ed.). Pearson Education Asia.

Style de citation Chicago

Keller, Kevin Lane. Strategic Brand Management. 2nd ed. Delhi: Pearson Education Asia, 1992.

Style de citation MLA

Keller, Kevin Lane. Strategic Brand Management. 2nd ed. Pearson Education Asia, 1992.

Attention : ces citations peuvent ne pas être correctes à 100%.