APA Edition Citation

Keller, K. L. . .. (1992). Strategic brand management (2nd ed.). Pearson Education Asia.

Chicago Edition Citation

Keller, Kevin Lane. Strategic Brand Management. 2nd ed. Delhi: Pearson Education Asia, 1992.

MLA Edition Citation

Keller, Kevin Lane. Strategic Brand Management. 2nd ed. Pearson Education Asia, 1992.

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