APA Edition Citation

Vithala R Rao & Steckel,Joel M. (2006). Analysis for strategic marketing. Pearson Education Asia.

Chicago Edition Citation

Vithala R Rao and Steckel,Joel M. Analysis for Strategic Marketing. New Delhi: Pearson Education Asia, 2006.

MLA Edition Citation

Vithala R Rao and Steckel,Joel M. Analysis for Strategic Marketing. Pearson Education Asia, 2006.

Warning: These citations may not always be 100% accurate.