APA Edition Citation

O'Guinn, T. C. . .., Allen,Chris T, & Semenik,Richard J. (2007). Advertising and integrated brand promotion. Thomson.

Chicago Edition Citation

O'Guinn, Thomas C. ., Allen,Chris T, and Semenik,Richard J. Advertising and Integrated Brand Promotion. Hyderabad: Thomson, 2007.

MLA Edition Citation

O'Guinn, Thomas C. ., et al. Advertising and Integrated Brand Promotion. Thomson, 2007.