APA Edition Citation

Kerin, R. A. . .., Hartley,Steven W, Berkowitz,Eric N, & Rudelius,William. (2007). Marketing (8th ed.). Tata Mc Graw Hill.

Chicago Edition Citation

Kerin, Roger A ., Hartley,Steven W, Berkowitz,Eric N, and Rudelius,William. Marketing. 8th ed. New Delhi: Tata Mc Graw Hill, 2007.

MLA Edition Citation

Kerin, Roger A ., et al. Marketing. 8th ed. Tata Mc Graw Hill, 2007.