Kotler, P. . .. (2006). Marketing management (12th ed.). Prentice Hall.
Chicago Edition CitationKotler, Philip. Marketing Management. 12th ed. New Delhi: Prentice Hall, 2006.
MLA Edition CitationKotler, Philip. Marketing Management. 12th ed. Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.