APA Edition Citation

Perreault, W. D. . .., & McCarthy,Jerome E. (2006). Basic marketing: Global managerial approach (15th ed.). Tata Mc Graw Hill.

Chicago Edition Citation

Perreault, William D ., and McCarthy,Jerome E. Basic Marketing: Global Managerial Approach. 15th ed. New Delhi: Tata Mc Graw Hill, 2006.

MLA Edition Citation

Perreault, William D ., and McCarthy,Jerome E. Basic Marketing: Global Managerial Approach. 15th ed. Tata Mc Graw Hill, 2006.