Schiffman, L. G. . .., & Kanuk, L. L. . .. (2007). Consumer behavior (9th ed.). Prentice Hall.
Chicago Edition CitationSchiffman, Leon G ., and Leslie Lazar Kanuk. Consumer Behavior. 9th ed. New Delhi: Prentice Hall, 2007.
MLA Edition CitationSchiffman, Leon G ., and Leslie Lazar Kanuk. Consumer Behavior. 9th ed. Prentice Hall, 2007.
Warning: These citations may not always be 100% accurate.