APA Edition Citation

Tybout, A. M. . .., & Calkins,Tim,Ed. (2006). Kellog on branding. John Wiley.

Chicago Edition Citation

Tybout, Alice M,Ed ., and Calkins,Tim,Ed. Kellog on Branding. London: John Wiley, 2006.

MLA Edition Citation

Tybout, Alice M,Ed ., and Calkins,Tim,Ed. Kellog on Branding. John Wiley, 2006.