APA Edition Citation

Kotler, P. . .., & De Bes,Fernando Trias. (2006). Lateral marketing: New techniques for finding breakthrough ideas. John Wiley.

Chicago Edition Citation

Kotler, Philip ., and De Bes,Fernando Trias. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. London: John Wiley, 2006.

MLA Edition Citation

Kotler, Philip ., and De Bes,Fernando Trias. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. John Wiley, 2006.

Warning: These citations may not always be 100% accurate.