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Marketing of high technology products and innovations /

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Dettagli Bibliografici
Autore principale:	Mohr, Jakki .
Altri autori:	Sanjit Sengupta, Stanley Slater
Natura:	Printed Book
Pubblicazione:	Delhi : Pearson Education Asia , 2006.
Edizione:	2nd /
Soggetti:	Marketing management

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