APA Edition Citation

Mohr, J. . .., Sanjit Sengupta, & Stanley Slater. (2006). Marketing of high technology products and innovations (2nd.). Pearson Education Asia.

Chicago Edition Citation

Mohr, Jakki ., Sanjit Sengupta, and Stanley Slater. Marketing of High Technology Products and Innovations. 2nd. Delhi: Pearson Education Asia, 2006.

MLA Edition Citation

Mohr, Jakki ., et al. Marketing of High Technology Products and Innovations. 2nd. Pearson Education Asia, 2006.