Strategic brand management: building measures and managing brand equity /

類似資料

• Strategic brand management: building measures and managing brand equity /
  著者:: Keller, Kevin Lane
  出版事項: (2011)
• Strategic brand management: Building, measuring and managing brand equity
  著者:: Keller, kevin Lane
  出版事項: (2003)
• Strategic brand management: Building, measuring, and managing brand equity
  著者:: Keller, Kevin Lane
  出版事項: (2004)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  著者:: Keller, Kevin Lane
  出版事項: (2008)
• Strategic Brand Management : building, measuring and managing brand equity
  著者:: Kevin Lane Keller
  出版事項: (2003)