APA Edition Citation

Keller, K. L. . .. (2003). Strategic brand management: Building measures and managing brand equity (2nd ed.). Prentice Hall.

Chicago Edition Citation

Keller, Kevin Lane. Strategic Brand Management: Building Measures and Managing Brand Equity. 2nd ed. New Delhi: Prentice Hall, 2003.

MLA Edition Citation

Keller, Kevin Lane. Strategic Brand Management: Building Measures and Managing Brand Equity. 2nd ed. Prentice Hall, 2003.