Cita APA

Kotler,Philip. (1998). Marketing management (9th ed.). Prentice-Hall of India.

Chicago Edition Citation

Kotler,Philip. Marketing Management. 9th ed. New Delhi: Prentice-Hall of India, 1998.

Cita MLA

Kotler,Philip. Marketing Management. 9th ed. Prentice-Hall of India, 1998.