Kotler,Philip. (1998). Marketing management (9th ed.). Prentice-Hall of India.
Chicago Edition CitationKotler,Philip. Marketing Management. 9th ed. New Delhi: Prentice-Hall of India, 1998.
MLA Edition CitationKotler,Philip. Marketing Management. 9th ed. Prentice-Hall of India, 1998.
Warning: These citations may not always be 100% accurate.