APA Edition Citation

Srinivasan, R. (2002). Case studies in marketing: The Indian context (2nd.). PHI.

Chicago Edition Citation

Srinivasan, R. Case Studies in Marketing: The Indian Context. 2nd. New Delhi: PHI, 2002.

MLA Edition Citation

Srinivasan, R. Case Studies in Marketing: The Indian Context. 2nd. PHI, 2002.

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