Srinivasan, R. (2002). Case studies in marketing: The Indian context (2nd.). PHI.
Chicago Edition CitationSrinivasan, R. Case Studies in Marketing: The Indian Context. 2nd. New Delhi: PHI, 2002.
MLA Edition CitationSrinivasan, R. Case Studies in Marketing: The Indian Context. 2nd. PHI, 2002.
Warning: These citations may not always be 100% accurate.