Đang tải...
Brand management : co-creating meaningful brands
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engag...
| Tác giả chính: | |
|---|---|
| Định dạng: | Printed Book |
| Được phát hành: |
Los Angeles
Sage
2018
|
| Những chủ đề: |
Kannur University
| Số hiệu: |
658.827 BRA |
|---|---|
| Sao chép | Trạng thái trực tiếp không khả dụng |