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Brand management : co-creating meaningful brands
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engag...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | Printed Book |
| प्रकाशित: |
Los Angeles
Sage
2018
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| विषय: |
Kannur University
| बोधानक: |
658.827 BRA |
|---|---|
| प्रति | लाइव स्थिति उपलब्ध नहीं है |