লোডিং...
Brand management : co-creating meaningful brands
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engag...
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | Printed Book |
| প্রকাশিত: |
Los Angeles
Sage
2018
|
| বিষয়গুলি: |
Kannur University
| ডাক সংখ্যা: |
658.827 BRA |
|---|---|
| প্রতিলিপি | বর্তমান অবস্থা অনুপলব্ধ |