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Brand management : co-creating meaningful brands
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engag...
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| Формат: | Printed Book |
| Опубликовано: |
Los Angeles
Sage
2018
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| Предметы: |
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