Wird geladen...
Brand management : co-creating meaningful brands
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engag...
| 1. Verfasser: | |
|---|---|
| Format: | Printed Book |
| Veröffentlicht: |
Los Angeles
Sage
2018
|
| Schlagworte: |
Search Result 1
Search Result 2