Beverland, M. (2018). Brand management: Co-creating meaningful brands. Sage.
Chicago Edition CitationBeverland, Michael. Brand Management: Co-creating Meaningful Brands. Los Angeles: Sage, 2018.
Cita MLABeverland, Michael. Brand Management: Co-creating Meaningful Brands. Sage, 2018.
Atenció: Aquestes cites poden no estar 100% correctes.