טוען...
Media metrics :an introduction to quantitative research in mass communication
The book is a comprehensive introduction to the application of statistical tools and techniques in media research. “Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from...
מחבר ראשי: | |
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פורמט: | Printed Book |
יצא לאור: |
London
Sage
2017
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נושאים: |
Kannur University
סימן המיקום: |
302.230727 MAN/M |
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עותק | סטטוס עדכני לא זמין |