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Media metrics :an introduction to quantitative research in mass communication

The book is a comprehensive introduction to the application of statistical tools and techniques in media research. “Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from...

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Hlavní autor: Manoj Dayal
Médium: Printed Book
Vydáno: London Sage 2017
Témata:

Kannur University

Informace o exemplářích z: Kannur University
Signatura: 302.230727 MAN/M
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