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Media metrics :an introduction to quantitative research in mass communication
The book is a comprehensive introduction to the application of statistical tools and techniques in media research. “Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from...
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| Materyal Türü: | Printed Book |
| Baskı/Yayın Bilgisi: |
London
Sage
2017
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